Dealeradio(sm)
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Auto dealers need Dealeradio!
Because many dealerships are closed evenings and on Sunday, here is a “vehicle” for you to reach the after hours potential client. How many customers go through your service department each day? There is a ton of information your dealership needs to tell both prospective and current clients, not only after hours, but also on an ongoing basis. This includes information on:
New leasing and buying
options
New monthly sales
promotions
Your award winning service
department
New and used car
information
Why your client should buy
their new car from you.
Ideally, several Dealeradio transmitters should be onsite, each assigned to a different frequency, specializing in one specific area. For example: one transmitter for new cars; one transmitter for used cars; one transmitter for service; one transmitter for each individual line of cars they are selling (Lincoln, Mercury, Mitsubishi, etc)
The minimum for each dealership is at least two separate transmitters. One for your image and sales message, and the second exclusively for the service department. Many customers use the service department daily. This is a golden opportunity for you to cross sell point of purchase service specials, new car lease and interest rate specials, and an early customer welcome while they wait their turn for a service representative to help them. Talk about a captive audience - imagine how you could plant a seed and sell extra services!
Since this is your very own radio station, you can sell or broker time on it to your suppliers (Genuine GM Goodwrench parts, Coca Cola, Amoco gas, your sales people, etc.). This can make money for the dealership!
Make sure that your customers will listen to Dealeradio. Strategically placed well designed signs around the dealership will grab the customer's attention and they’ll tune in for your story. Good signage is a must and your responsibility.
The competitive edge goes to the dealer who can offer more for their customers 24 / 7 / 365.
Why not help turn those "Lookie Lou's" into bonafied pre-qualified customers?
Dealeradio will turn that name on your sign into a friendly person selling your cars and services to everyone who comes onto your lot!
*These same principles apply to many related automotive services such as RV's, Motorcycles, Boats, quick lubes, car washes, parts stores, tire stores, muffler stores, gas stations, etc.